To launch Smirnoff’s newest flavor, Electric Guava, BMF brought the brand’s bold energy to life with Calle Electric — a high-impact, flavor-fueled event experience. Guests entered through a neon-charged hallway and received custom “flavor tickets” guiding them through the discovery of the event, including a charm bar, secret speakeasy, vibrant photo ops, paleta and food stalls, and a high-energy set by DJ duo Coco & Breezy.

Role: Lead Producer, We are BMF