Produced and executed by We Are BMF, The Tory Burch Ice Cream Shop was a vibrant pop-up tour that brought a scoop of summer style to five key markets: Miami, Tampa, Dallas, Sawgrass, and New York.

Created to celebrate the launch of the Summer 2024 Miller Sandal collection—inspired by soft, ice cream–pastel hues—the activation served up a playful, fashion-forward brand experience, delighting guests with over 11,000 custom ice cream sandwiches across the five stops.

Role: Lead Producer, Account Manager, We are BMF