The Tory Burch x BonBon pop-up transformed Gansevoort Plaza in the Meatpacking District into a candy-coated experience highlighting the summer collaboration between the two brands. Guests were invited to preview Tory Burch’s limited-edition BonBon collaboration collection while indulging in their own sweet bag of BonBon pick-and-mix candy.

From overseeing fabrication, logistics, permitting, and account management to ensuring the seamless integration of both brands’ identities within the footprint, we delivered a polished activation that brought the collaboration to life on the cobblestones.

Role: Account Manager, Lead Producer, We are BMF

 Produced and executed by We Are BMF, The Tory Burch Ice Cream Shop was a vibrant pop-up tour that brought a scoop of summer style to five key markets: Miami, Tampa, Dallas, Sawgrass, and New York.

Created to celebrate the launch of the Summer 2024 Miller Sandal collection—inspired by soft, ice cream–pastel hues—the activation served up a playful, fashion-forward brand experience, delighting guests with over 11,000 custom ice cream sandwiches across the five stops.

Role: Lead Producer, Account Manager, We are BMF